Lazzat e Khas
From Dunga Bunga
to All Pakistan
لذتِ خاص
A flavour born in the kitchens of Bahawalnagar — perfected over generations, now reaching every table across Pakistan. 100% natural, 100% authentic, 100% made with love.
Dunga Bunga
Our hometown has been famous for its achars and preserves long before we put our name on a jar. This is the soil our recipes grew from — and the flavour you taste in every bite.
A Family Recipe is Born
Traditional pickle and murabba recipes passed down through our family in Bahawalnagar — famous locally, shared with neighbours.
City Pickle — Famous Across Pakistan
Our pickles became beloved throughout Pakistan through word of mouth and local markets. The taste spoke for itself.
Lazzat e Khas Goes Online
With a 100-person factory team and 30–40 handpicked products, we brought Pakistan's most loved achar brand to every doorstep in the country.
A Taste That Needed
No Introduction
In Dunga Bunga, Bahawalnagar, some flavours don't need advertising — they travel on their own. For years, our pickles, murabbas, and chutneys were the kind you'd bring home from a trip, or ask a relative to courier across the country.
The brand may carry a new name — Lazzat e Khas — but the recipe, the care, and the craft behind every jar are the same ones that made our city pickle famous offline across all of Pakistan.
In 2026, we took the step our customers had been asking for: we built a proper factory, assembled a team of 100 dedicated professionals, and launched online — so that no matter where you are in Pakistan, the taste of Bahawalnagar can reach your table.
"Our flavour was already Pakistan's — we just needed to make it easier to find."
— Muhammad Ikram, Founder & CEOWe started with a carefully selected range of 30–40 products — every single one prepared without chemicals or artificial preservatives, exactly as it has always been made. And Insha'Allah, this is only the beginning.
Muhammad Ikram
Muhammad Ikram —
Built on Passion & Purpose
Muhammad Ikram is not just the Founder and CEO of Lazzat e Khas — he is the reason a beloved hometown flavour became a national brand.
With deep roots in Dunga Bunga, Bahawalnagar, Muhammad Ikram saw an opportunity that others missed: Pakistan's most authentic pickles and preserves were famous offline, but no one had given them the platform they deserved online.
He built a professional factory from the ground up, brought together a team of 100 skilled professionals, and personally ensured that every product leaving the facility meets the same standard of quality that made the original recipe famous.
His vision is clear: start with 30–40 carefully perfected products, build the trust of customers across all of Pakistan, and grow with integrity — never compromising on the natural, chemical-free quality that is the soul of Lazzat e Khas.
Clear Vision
From local fame to national delivery — a step-by-step plan executed with discipline.
Team First
100 professionals, one shared mission: deliver Pakistan's finest homemade taste.
No Shortcuts
Zero artificial preservatives, zero compromise — every jar is made the right way.
Built to Grow
30–40 products today, with Insha'Allah many more as Pakistan's trust grows.
A Factory Built on
Precision & Pride
Expert Team Members
Every person in our factory is trained to uphold the same quality standard that made our pickles famous across Pakistan.
Handpicked Products
We launched with only our very best — 30 to 40 carefully selected recipes that represent the finest of Bahawalnagar's flavours.
Nation. Delivered.
From Karachi to Peshawar — Lazzat e Khas now delivers to every corner of Pakistan with fast, safe packaging.
Source
Finest natural ingredients — fresh, local, and carefully selected before anything enters our factory.
Prepare
Recipes followed exactly as passed down — no shortcuts, no substitutions, no artificial additives.
Quality Check
Every batch is inspected by our team before it's sealed — taste, texture, and hygiene verified.
Deliver
Securely packed and shipped across Pakistan — straight to your door, fresh and intact.
Why Families Choose Lazzat e Khas
100% Chemical-Free
No artificial colours, flavours, or preservatives. Every ingredient is natural — the way it has always been.
Hygienically Manufactured
Our professional factory follows strict hygiene protocols — clean, safe, and certified from batch to jar.
Nationwide Delivery
From Dunga Bunga to your door — wherever you are in Pakistan, your order arrives safe and on time.
Generational Recipes
Every product carries decades of refinement — the same taste that made our pickles famous before we ever sold online.